Mini-Rant Mothership - Charles Neville associates....

How My Rants Started:

My first ad appeared in PassageMaker Magazine's premier issue. I've advertised in every issue of the magazine since. My early presence featured a conventional static ad (issue after issue).

All that changed with the Summer 1998 publication. I don't really remember why, but I began writing little diatribes about whatever happened to be on my mind at the time. When I did, something unusual happened. People began writing or calling me about my ad, whether they were interested in a boat or not. I heard from builders, clients and friends. Some tried to guess who I was talking about or what incident had prompted my little tirade. It has been interesting. I've never received fan mail for an ad before.

I was talking with a designer friend and he told me he enjoyed reading my "Mini-Rants". You can read the whole collection by picking the links below.

But that's just my opinion....

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